Vision and Mission

VISION

We want customers eager to sell our products and people happy to buy and  enjoy them.

MISSION

Be aware of the place we occupy in the world.
Understand that leadership is not the goal, but only half of the trip, and that we will fight to defend it every day.
Carve out a space in the market with intelligence and imagination, focusing on what we do and what distinguishes us from others.
Think about Quality and Customer’s Safety as a right and not as a duty.
Suggest new ways of tasting the products, considering the Tradition a firm evidence and Innovation a point